How Much Should I Spend on Online Ads?

How Much Should I Spend on Online Ads?

Online advertising presents an opportunity to reach hundreds of thousands of people, at just a fraction of the cost of advertising on television, billboards or in print publications. But how do you determine how much to spend? In my consultancy, business owners often...
Facebook Page Owners Beware of Money-Making Offers

Facebook Page Owners Beware of Money-Making Offers

If you have a Facebook Business Page, be wary of any partnership requests to lease out your Ad Account to advertise other people’s products or services. These could put you in financial or legal hot water, as well as harm the reputation of your Page or brand. One of...
Improve Your Business Writing With Correct Use of Capitals

Improve Your Business Writing With Correct Use of Capitals

I’ve edited thousands of business content items, and there’s one error that I see time and time again. The content author might be a CEO, technical specialist, expert in their field…but this one mistake makes their writing ineffectual and detracts from their...